To shoot the new mens tees we wanted to find a location that epitomized the Rock 'n' Needle style and inspiration behind the brand. We contacted the guys at Regent Sounds who very kindly let us use their incredible guitar shop for our shoot.
Regent Sounds is an independent guitar shop based in Londons famous Denmark Street. The shop has a rich musical history which attracts many visitors. In early 1964, The Rolling Stones recorded their hugely successful first album at Regent Sound Studio. Through the 60s and 70s it played host to many other bands and artists including The Who, The Kinks, The Yardbirds, Mott the Hoople, Donovan and Black Sabbath – who recorded their hugely successful song and album Paranoid at the studio.
It was the perfect surroundings for the new designs! Regent Sounds are Fender & Gretsch specialists, stocking electric, acoustic & bass guitars.
For more information check out their website here.
A huge thank you to Regent Sounds!
Model Andrew Jardine, Photographer Christos Markou
